Smiles as Bright as the Lights of Broadway

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Smiles as Bright as the Lights of Broadway

November 25
08:06 2022

Times Square, New York – November 25th, 2022 – Gil Villavecer of Frontier Dental Lab revealed the newest star of Times Square alongside four stunning Cosmos Pageant Queens: Frontier Dental Lab’s billboard featured during New York Fashion Week. 

Frontier Dental Lab is the first dental lab in history to be featured in this iconic location. The consumer-facing billboard in the middle of Times Square directed viewers to Frontier’s direct-to-consumer site that aims to Educate, Entertain and Connect. The website makes veneer education fun with colorful, bite-sized videos and easy-to-understand language. Potential patients learn about veneers and the process of getting a smile makeover and are provided with a before/after smile simulation before being connected with Trusted Frontier Dentists.

“We made history in that we are the first dental lab on a billboard in Times Square,” says Villavecer. “We’re bringing awareness to people that the dental lab your dentist chooses makes a big difference in your smile. Through our website,, we Educate, Entertain and Connect potential patients with Trusted Frontier Dentists.”


Frontier Dental Lab Group helps dentists succeed. The group of dental labs, including Frontier Dental Lab, specializes in veneers, implants, dentures, and full-service dental lab products and restorations. Frontier helps dentists market their practices on social media and other channels through Frontier’s direct-to-consumer campaigns.

Media Contact
Company Name: Otter Public Relations
Contact Person: Gabrielle Lask
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Phone: 9735708428
Address:100 E Pine St
City: Orlando
State: FL
Country: United States

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