Animalia disrupts the U.S. pet insurance market

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Animalia disrupts the U.S. pet insurance market

April 17
18:57 2024
Animalia disrupts the U.S. pet insurance market
Firms like are behind the recent boom in U.S. pet insurance – and why more and more Americans are realizing pet insurance isn’t a luxury – it’s a necessity.

Ron R., the proud dog dad of a Great Dane named Thor, faced the worst-case scenario any pet parent fears – a life-threatening medical emergency. Thor had gastric dilatation-volvulus, commonly known as “bloat,” which can develop without warning and prove fatal if left untreated.

It’s the kind of medical emergency that most people tell themselves won’t happen to them… until it does. The truth is far, far different. Statistics show that every dog will suffer 6 significant health episodes in their lifetime, with each incident costing an average of $1,100.

That’s enough to put most families in a hole that would be hard to climb out of by themselves. Luckily, these days pet insurance means people don’t have to do it themselves. Insurance providers like give dog and cat owners the peace of mind that if something like what happened to Thor happens to them, they’ll be able to give their pets the best care possible.

That’s precisely what Animalia delivers – taking the financial component out of decision-making when pet health is concerned. What sets Animalia apart, however, is holistic care. Not only is emergency care in cases of accident or illness included in their coverage, but so are behavioral therapy (with licensed vets), alternative care (like acupuncture), prescription food, and televet services.

Yoni Kiehl, Animalia CEO and founder, underlines the difference. “The basic principle was, and still is,” he explains, “care-based and not cost-based.”

According to NAPHIA (North American Pet Health Insurance Association), in 2023, 5.67 million American pets were insured – an uptick of 17.1% compared to 2022. That’s not a one-off, either. Growth in this metric has been observed every single year since 2019.

And with good reason. Technological and scientific advancements in pet healthcare have gone hand-in-hand with rising costs. That’s exactly where insurance comes on. The owners of a Doberman Pinscher from Fredericksburg, VA were especially lucky to have Animalia’s coverage when their dog ate a foreign body and needed surgery. Animalia paid out $6,950, so they could provide their dog with the best care available.

The industry as a whole is booming, but Animalia is proving to be a breed apart, giving pet owners the peace of mind that should anything go wrong, they won’t go it alone.



Media Contact
Company Name: Animalia
Contact Person: Noa Lifshitz
Email: Send Email
Phone: 1-888-719-4629
Country: United States

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